What’s the difference between lateral and vertical power delivery?
Power-delivery architectures and the engineering trade-offs behind them.
Help engineers understand your products through articles, white papers, case studies, and technical video.
For electronics and industrial technology companies.
Created by Rakesh Kumar, Ph.D.
Prefer email? rakesh@eetips.marketing

Selected publications and client work
Published work on the components, systems, and engineering decisions behind a product.
Power-delivery architectures and the engineering trade-offs behind them.
A practical framework for selecting an edge AI computing platform.
Connecting machine scalability with integration into existing industrial systems.
Power electronics is my deepest specialty. My published work also spans embedded computing, factory automation, and the technologies that connect them.
Power conversion, semiconductors, EV charging, motor drives, and electrical protection.
Microcontrollers, edge AI, connectivity, interfaces, and system-level design choices.
Machine integration, industrial Ethernet, sensing, pneumatics, and operator controls.
I host PowerUP Circuit Lab, explaining power electronics and circuit design through practical demonstrations.
Watch how I take an engineering concept from explanation to a working circuit.
Discuss a technical video
Watch on YouTubePowerUP Circuit Lab · Hosted by Rakesh Kumar, Ph.D.
Choose the format around the engineering question, the reader, and your communication goal.
Make a complex concept, product, or design trade-off clear to a technical audience.
Technical articles · Application notes · Video explanations
Give engineers the detail they need to understand an approach and assess where it fits.
White papers · Technical guides · In-depth articles
Connect your technology to a practical engineering challenge, a customer story, or an on-camera demonstration.
Case studies · Application stories · Technical presenting
Also available: technical e-books and content strategy. Video engagements are scoped around the presenting and technical explanation you need.
I'm Rakesh Kumar, Ph.D. I create technical content for electronics and industrial technology companies, distributors, and industry publications.
My Ph.D. and published research on inverters and DC–DC converters bring particular depth to power conversion. My portfolio extends from embedded computing and industrial controls to testing, reliability, and manufacturing applications.
That background helps me ask informed questions and work with your engineers on the details that matter.
More about my backgroundMy core areas are power electronics, embedded systems, and industrial automation. Published work also covers EV technology, testing, thermal management, and manufacturing applications. We'll discuss your technology and available subject experts to establish the fit.
Yes. I create written technical content and host PowerUP Circuit Lab. We can discuss technical presenting and on-camera explanations alongside articles and longer-form content, and agree on production responsibilities for the project.
No. After discussing the topic with your technical team, I prepare an outline for your feedback. Once the direction is agreed, I develop the full piece.
I check details against datasheets, application notes, and your existing technical content, and discuss questions with your field application engineers or other subject experts.
I use AI for productivity tasks such as transcription or initial brainstorming, rather than writing the core content. Confidential client data is not entered into public AI models without explicit permission.
Tell me about your technology, your audience, and the content you need. Let’s find the right way to explain it.